Lammas Incrementum publish the must-read list for aspiring entrepreneurs

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Glasgow-based event marketing specialists, Lammas Incrementum is an advocate of entrepreneurship. The firm offers to coach and mentor budding entrepreneurs, assisting them on their road to success, and believe that the key to entrepreneurial success is a commitment to continued education and self-development.

The firm promotes the theory that the more you know, the further you will go and Managing Director, Rory McLeod argues that books are a tremendous source of knowledge. Here the firm has shared five books they believe budding entrepreneurs should put on their must-read list.

“Losing My Virginity: How I Survived, Had Fun, And Made A Fortune Doing Business My Way,” by Richard Branson

British entrepreneur, Richard Branson is one of the world’s most iconic billionaires. In the book, he shares how he built the Virgin empire with the philosophy “Oh, screw it, let’s do it.” The autobiography is an excellent read for any aspiring entrepreneur as it illustrates how having the confidence to fail is one of the surest ways to success.

The Power of Positive Thinking by Norman Vincent Peale

Originally published in 1952, psychologists and theologians accused Peale at the time of being eccentric. However, today science has validated Peale’s basic concept that optimism makes someone both happier and healthier and therefore more likely to succeed. Lammas Incrementum promotes the power of positive thinking and the idea that success starts in the mind.

The Greatest Salesman in the World by Og Mandino

The Greatest Salesman in the World encourages the reader to believe in themselves, and their ability to help others and live life to the fullest and this philosophy was something that resonated with entrepreneur and director at Lammas Incrementum, Mr McLeod. The firm advocates the importance of helping to elevate others and celebrate their successes.

Drive by Daniel Pink

In Drive, author Daniel Pink disputes this common belief of motivation coming from ‘the carrot dangled on a stick’ theory. Pink demonstrates how motivation comes from a number of different sources. Author Daniel Pink believes that motivation comes from an individual’s sense of purpose and inner thoughts and desires.  At Lammas Incrementum they argue that motivation is the driving force of success.

“How To Win Friends And Influence People,” by Dale Carnegie

“During my time as a business owner, I’ve struggled to find a fellow entrepreneur who has not read How to Win Friends and Influence People,” commented Mr McLeod. It is a classic self-help book that helps the reader to understand the fundamentals of how to get people to like them, make good conversation, and win people over to their way of thinking, basically, all of the necessary tools to succeed in business.

Lammas Incrementum is an event-marketing firm based in Glasgow. The company offers an opportunity to bring brands to life on a platform designed to excite, interest and engage a consumer base. The firm is supporting entrepreneurship and is passionate about helping budding entrepreneurs acquire all of the necessary skills and knowledge to become successful businessmen and women.



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